Thursday, August 7, 2008

Why Your CEO Should Blog

There are a fast-increasing number of blogs in professional services. But few of those bloggers appear to be from the people who run these firms.

I recently came across one very interesting exception: the CEO of Indian outsourcing firm HCL Technologies, a $1.9 billion firm. Vineet Nayar's blog is remarkable on many fronts: for his candor, for the number of posts, for his seeming passion for blogging (although there doesn't appear to be new posts since June).

Check it out: http://vineet.hclblogs.com/

The blog allows HCL employees, clients and prospective clients to better get inside Vineet's head. And he blogs a lot about the kind of company HCL is and is becoming.

From his writings, Vineet appears very employee-focused. I admire his willingness to publicly air his -- and his employees' -- views on HCL's work and work environment.

Do any of you have CEOs who blog? If so, what do they blog about? And what's been the external and internal impact of those blogs? And if they don't blog today, do you think they should?

2 comments:

Doug Cornelius said...

Jonathan Schwartz, The CEO of Sun Microsystems:

http://blogs.sun.com/jonathan/

and, for the lawyers, Sun's general counsel, Mike Dillon:

http://blogs.sun.com/dillon/

Anonymous said...

Yes, there are many people who are in CEO position do blogging for instance there is one IT company called http://www.ThoughtWorks.com that encourages its employees to write blogs and they publish the employees blog on their corporate site http://blogs.thoughtworks.com. This will enable clients to know more about
What Employees having in side their head, than what CEO having in his head.
It’s good thing that our CEO Vineet is writing blog and it’s happy to know what he is thinking about business, But I could be good if every body who is playing a key role in a company like managers, CTO (Who Reports to CEO) should write the blog and share it with their employees so that employee will be aware that what is the vision of the management about the business.