The lightbulb goes on!

We had a great session on Thursday morning with the New England Chapter of the Professional Marketing Forum in Boston. The topic was "Establishing the Digital Relationship."

Tim Parker of my firm (The Bloom Group) presented on the use of Web 2.0 technologies by professional services firms. Here is Tim's presentation:

2008 Bloom Group Website Study

view presentation

Doug Cornelius of Goodwin Procter, a law firm, told us about his experiences of blogging on knowledge management and on his legal specialty, real estate finance, for law firms for 18 months.

Establishing the Digital Relationship

view presentation

And Yuval Zukerman of interactive marketing agency Molecular Inc. gave his presentation, "So You Have a Blog. Now What?"

So You Have A Blog: Now What?

view presentation (tags: blog social network web)

I think everyone came away without a strong impression that if some people in their firm weren't already blogging, they should be (including me)! So thanks to Tim, Doug and Yuval for truly demonstrating the need for people in professional services firms to blog. And (especially) for pushing me into the blogosphere.

Here I go ...

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