Here's the site: http://www.booz.com
It's pristine, to the point and engaging. It may have gone a little overboard in emphasizing the firm's thoughts. (The few executives who haven't heard of Booz may not realize it's a management consulting firm from the home page alone.)
But it works for me. What do you think?
Bookmark this post with:
Posts
3 comments:
Thanks Bob, good pointer and comment; I hadn't seen the new site. Looks almost like a magazine site, which is a good thing. Companies, and especially marketing organizations, need to think more like publishers in general to get people interested in their ideas, so this is a great move by Booz.
Glad to find you in the blogosphere! This was a helpful link, even for every kind of consulting firm. I've always enjoyed your content and look forward to more.
I think the home page is great - I have one minor gripe... I don't like their putting their thought leadership under "What we think" - that's the kind of inside-out perspective that professional services firms are finally growing away from. Of course it jives nicely with "Who we are" and "What we do", but it's still unfortunate. Customers don't really care what you think, they care what you have that might help them. So call it Resources, Insights, Research, Articles, or anything else that makes it clear it's there to help them, not showcase your genius.
Post a Comment